Absolut Vodka | Alternate Cuts


Designed by Zak Norman

Commissioned by Resident Advisor and Absolut Vodka

Resident Advisor and Absolut Vodka came together for a series of 4 events in 2017 to celebrate club culture and the multiple facets of dance music. Zak Norman's installation moves the focus from the DJ and back onto the audience. LED battens produced by long-time collaborators, Lucid Illusions were suspended above the dance floor at of the clubs.

As all the venues were drastically different in size and shape, the challenge was to create a modular design that can adapt to different spaces, but remain true to the original concept.

Bespoke LED programming by Black Box Echo included generative content, complex audio analysis and custom content.